商品敘述：

Think working capital isn't important to your business? Think again. It doesn't matter how clever your products or how keen your customers, if you haven't got working capital on hand, you'll be out of business in the blink of an eye. Some savvy entrepreneurs have sharply reduced the gross margins they need by developing working capital models that have disrupted their industries. Could you be the disrupter that does this to your industry? Or are you at risk of having this done to you? As you'll see in this chapter, working capital models form the foundation for some of today's most interesting and revolutionary business models--like Dow Jones and Costco, both profiled here. The authors demonstrate why a seemingly innocuous concept like working capital is so important and why thinking strategically about cash and cash flow is the key to keeping your business moving. This chapter was originally published as Chapter 6 of "Getting to Plan B: Breaking Through to a Better Business Model."

涵蓋領域：

Business plans;Capital;Cash flow;Competitive strategy;Entrepreneurship

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